Owner of The Running Inn, Eastbourne
Fiona followed a BA (hons) degree in Politics with a post-grad diploma and 12 year career in journalism, where she specialised in health and fitness writing and compiling workouts. She’s been a deputy editor and has written for national newspapers, websites, books and magazines, and has contributed to various TV and radio shows as a fitness specialist. With Mike Ovens, she is the co owner and director of the Running Inn in Eastbourne, specialising in running and fitness breaks.
Fiona was recently appointed editor of Running Free magazine.
Burn fat fast… !
22 June 10
Lose weight quick, drop a dress size in a week, find your dream life in a day… and if you don’t do it you’re a fat failure with no life! I’m back in magazine world, and have to resist the temptation to make quippy coverlines become false and empty promises…
I’ve studied running magazines, and the line Burn Fat Fast is on five or six in my pile of magazines. But I want to run fast, not burn fat fast… why do they think that’s what want?
Get thin and Get Rich. The messages sent from a marketing man on high. These two slogans seem to have seeped into every park of our culture.
We get drawn in by these empty promises. Elections are won by promising to change our lives and give us more money. It’s what’s in the pocket that counts. Magazines are sold by promises to fix everything in 24 hours. Personal trainers and gyms sell quick-fix packages…
Fame has been seen as a cure-all; a fix to yearnings for money, recognition, love… Big Brother entrants scream as loud as they can to be heard on circus TV…
Being thin and rich – the fame formula are seen as a panacea for all life’s troubles.
You might think you’re different: it’s superficial nonsense that doesn’t affect you, you’re intelligent, rational. You know the things that are important in life are family, health and being responsible, giving something back.
But how fat many people would grab the magic pill if it was available, the one that made you thin… And money, who would turn down a lottery win? If you could be super-fit, instantly, would you say no to it?
And do you ever find yourself quick fixing, binge-purging, or looking for the easy way out.
The problem with quick fixes is that they take away the individual’s responsibility to work hard – and if the quick fix works, the results can be flaky. Take the fame example, the ‘wannabe famous for fame’s sake’ brigade, who get there in an instant, don’t know what to do with it. More often they aren’t responsible with their role and meander themselves around, their faces, and wobbly bits appearing in trashy magazines. Superstars have staying power – and it’s not being famous that gives them that. It’s a passion…
I watched Elton John perform recently. I was never an Elton fan as a youngster but would always sing a long to his songs. His performance was brilliant. A talented pianist as a child, this man did it because he loved music. At the end of the show, he raised his arms out to the crowd, wearing his Watford shirt, with his little pot belly sticking out – but he looked like a giant, a star….Elton’s worked hard to create his music, and that’s what he is, a music man, first, famous, second.
Burn fat fast and you end up with a body and a new way of eating that’s alien. Win the Lottery? The disasters are well documented.
Commit to what you’re passionate about, and you’ll lead yourself – and not be led by marketing men or politicians, or, even, magazines! Healthy eating, money a balanced lifestyle falls into place when the path is clear.